diff --git a/backend/api/management/commands/cleanup_duplicates.py b/backend/api/management/commands/cleanup_duplicates.py
index bc72cca..d1615ad 100644
--- a/backend/api/management/commands/cleanup_duplicates.py
+++ b/backend/api/management/commands/cleanup_duplicates.py
@@ -1,51 +1,62 @@
+import re
 from django.core.management.base import BaseCommand
-from django.db.models import Count
+from django.db.models import Count, F, Func, Value, CharField
 
-from api.models import Flavor, Rating
+from api.models import Flavor, Category
+from api.services.flavor import merge_flavors
 
 
 class Command(BaseCommand):
-    help = "Identifies and merges duplicate flavors (same name and category)"
+    help = "Identifies and merges duplicate flavors (normalized name and category)"
+
+    def normalize_name(self, name: str) -> str:
+        """Strip common suffixes and normalize for comparison."""
+        # Strip common suffixes
+        suffixes = [
+            r"\s+Energy$",
+            r"\s+Hydration$",
+            r"\s+Iced\s+Tea$",
+            r"\s+\(Legacy\)$",
+        ]
+        norm = name.strip()
+        for suffix in suffixes:
+            norm = re.sub(suffix, "", norm, flags=re.IGNORECASE)
+        return norm.strip().lower()
 
     def handle(self, *args, **options):
-        # Find duplicates based on name and category
-        duplicates = (
-            Flavor.objects.values("name", "category")
-            .annotate(name_count=Count("id"))
-            .filter(name_count__gt=1)
-        )
+        # We need to find duplicates based on normalized names within each category
+        # Since we can't easily do normalization in a single SQL query with complex regex,
+        # we'll fetch all flavors and group them in Python.
+        
+        categories = Category.objects.all()
+        total_merged = 0
 
-        self.stdout.write(f"Found {duplicates.count()} sets of duplicates.")
+        for category in categories:
+            flavors = Flavor.objects.filter(category=category)
+            grouped: dict[str, list[Flavor]] = {}
+            
+            for f in flavors:
+                norm = self.normalize_name(f.name)
+                if norm not in grouped:
+                    grouped[norm] = []
+                grouped[norm].append(f)
+            
+            for norm_name, flavor_set in grouped.items():
+                if len(flavor_set) > 1:
+                    # Sort: external_id first (current catalog), then created_at
+                    # We want to keep the one with external_id
+                    flavor_set.sort(key=lambda x: (x.external_id is None, x.created_at))
+                    
+                    keep = flavor_set[0]
+                    others = flavor_set[1:]
+                    
+                    self.stdout.write(
+                        f"Merging {len(others)} duplicates into '{keep.name}' "
+                        f"(Category: {category.name}, ID: {keep.id})"
+                    )
+                    
+                    for other in others:
+                        merge_flavors(keep, other)
+                        total_merged += 1
 
-        for dup in duplicates:
-            name = dup["name"]
-            category_id = dup["category"]
-
-            # Get all flavors in this set, ordered by having an external_id first, then by date
-            flavor_set = Flavor.objects.filter(name=name, category_id=category_id).order_by(
-                "-external_id", "created_at"
-            )
-
-            # Keep the first one, merge others into it
-            keep = flavor_set[0]
-            others = flavor_set[1:]
-
-            self.stdout.write(
-                f"Merging {len(others)} duplicates into '{keep.name}' (ID: {keep.id}, Ext: {keep.external_id})"
-            )
-
-            for other in others:
-                # Re-assign ratings
-                for rating in Rating.objects.filter(flavor=other):
-                    try:
-                        rating.flavor = keep
-                        rating.save()
-                    except Exception:
-                        # User already has a rating for the 'keep' flavor
-                        # Delete the duplicate rating instead
-                        rating.delete()
-
-                # Delete the duplicate flavor
-                other.delete()
-
-        self.stdout.write(self.style.SUCCESS("Finished cleaning up duplicates."))
+        self.stdout.write(self.style.SUCCESS(f"Finished cleaning up {total_merged} duplicates."))
diff --git a/backend/api/services/flavor.py b/backend/api/services/flavor.py
new file mode 100644
index 0000000..2ea6d2d
--- /dev/null
+++ b/backend/api/services/flavor.py
@@ -0,0 +1,48 @@
+from django.db import transaction
+from api.models import Flavor, Rating, Reply
+
+def merge_flavors(keep_flavor: Flavor, remove_flavor: Flavor) -> None:
+    """
+    Merges remove_flavor into keep_flavor.
+    Re-assigns all ratings and ensures integrity by keeping the most detailed
+    review if a user has rated both.
+    """
+    if keep_flavor.id == remove_flavor.id:
+        return
+
+    with transaction.atomic():
+        # Re-assign or resolve ratings
+        remove_ratings = Rating.objects.filter(flavor=remove_flavor)
+        
+        for rating in remove_ratings:
+            # Check if user already rated the target flavor
+            existing_rating = Rating.objects.filter(user=rating.user, flavor=keep_flavor).first()
+            
+            if not existing_rating:
+                # Safe to just move it
+                rating.flavor = keep_flavor
+                rating.save()
+            else:
+                # Conflict Resolution: Keep the longest comment
+                keep_comment = existing_rating.comment or ""
+                remove_comment = rating.comment or ""
+                
+                if len(remove_comment) > len(keep_comment):
+                    # Update the one we are keeping to have the better content from the one being removed
+                    existing_rating.score = rating.score
+                    existing_rating.comment = rating.comment
+                    existing_rating.save()
+                
+                # Move ALL replies from the rating being deleted to the one being kept
+                Reply.objects.filter(rating=rating).update(rating=existing_rating)
+                
+                # Delete the redundant rating
+                rating.delete()
+
+        # Transfer external_id if keep_flavor doesn't have one
+        if not keep_flavor.external_id and remove_flavor.external_id:
+            keep_flavor.external_id = remove_flavor.external_id
+            keep_flavor.save(update_fields=["external_id"])
+
+        # Finally, delete the flavor
+        remove_flavor.delete()
diff --git a/backend/api/tests/test_merge.py b/backend/api/tests/test_merge.py
new file mode 100644
index 0000000..2593fd0
--- /dev/null
+++ b/backend/api/tests/test_merge.py
@@ -0,0 +1,89 @@
+from django.test import TestCase
+from api.models import Category, Flavor, Rating, Reply, User
+from api.services.flavor import merge_flavors
+from api.management.commands.cleanup_duplicates import Command
+from io import StringIO
+
+class FlavorMergeTests(TestCase):
+    def setUp(self):
+        self.cat = Category.objects.create(name="Energy", slug="energy")
+        self.user1 = User.objects.create_user(username="user1")
+        self.user2 = User.objects.create_user(username="user2")
+        
+        self.keep = Flavor.objects.create(name="Dolphin Daiquiri", category=self.cat)
+        self.remove = Flavor.objects.create(name="Dolphin Daiquiri Energy", category=self.cat)
+        
+    def test_basic_merge(self):
+        # User 1 rates 'remove'
+        r1 = Rating.objects.create(user=self.user1, flavor=self.remove, score=8, comment="Good!")
+        
+        merge_flavors(self.keep, self.remove)
+        
+        self.assertFalse(Flavor.objects.filter(id=self.remove.id).exists())
+        r1.refresh_from_db()
+        self.assertEqual(r1.flavor, self.keep)
+        
+    def test_merge_with_conflict_keeps_longest_comment(self):
+        # User 1 rates both
+        r_short = Rating.objects.create(user=self.user1, flavor=self.keep, score=5, comment="Short")
+        r_long = Rating.objects.create(user=self.user1, flavor=self.remove, score=9, comment="Very long and detailed review")
+        
+        # Add a reply to the one being deleted
+        reply = Reply.objects.create(user=self.user2, rating=r_long, text="Nice review!")
+        
+        merge_flavors(self.keep, self.remove)
+        
+        self.assertEqual(Rating.objects.filter(user=self.user1, flavor=self.keep).count(), 1)
+        kept_rating = Rating.objects.get(user=self.user1, flavor=self.keep)
+        self.assertEqual(kept_rating.comment, "Very long and detailed review")
+        self.assertEqual(kept_rating.score, 9)
+        
+        # Verify reply moved
+        reply.refresh_from_db()
+        self.assertEqual(reply.rating, kept_rating)
+
+    def test_merge_with_conflict_preserves_replies_from_discarded(self):
+        r_keep = Rating.objects.create(user=self.user1, flavor=self.keep, score=10, comment="Best ever!")
+        r_remove = Rating.objects.create(user=self.user1, flavor=self.remove, score=8, comment="Meh")
+        
+        reply_on_remove = Reply.objects.create(user=self.user2, rating=r_remove, text="I disagree")
+        
+        merge_flavors(self.keep, self.remove)
+        
+        kept_rating = Rating.objects.get(user=self.user1, flavor=self.keep)
+        self.assertEqual(kept_rating.comment, "Best ever!")
+        
+        reply_on_remove.refresh_from_db()
+        self.assertEqual(reply_on_remove.rating, kept_rating)
+
+class CleanupDuplicatesTests(TestCase):
+    def setUp(self):
+        self.cat = Category.objects.create(name="Energy", slug="energy")
+        self.other_cat = Category.objects.create(name="Iced Tea", slug="iced-tea")
+        
+    def test_normalization_logic(self):
+        f1 = Flavor.objects.create(name="Dolphin Daiquiri", category=self.cat)
+        f2 = Flavor.objects.create(name="Dolphin Daiquiri Energy", category=self.cat)
+        f3 = Flavor.objects.create(name="Dolphin Daiquiri", category=self.other_cat)
+        
+        out = StringIO()
+        cmd = Command()
+        cmd.stdout = out
+        cmd.handle()
+        
+        self.assertTrue(Flavor.objects.filter(id=f1.id).exists())
+        self.assertFalse(Flavor.objects.filter(id=f2.id).exists())
+        self.assertTrue(Flavor.objects.filter(id=f3.id).exists()) # Different category
+        
+    def test_various_suffixes(self):
+        Flavor.objects.create(name="Berry", category=self.cat)
+        Flavor.objects.create(name="Berry Energy", category=self.cat)
+        Flavor.objects.create(name="Berry Hydration", category=self.cat)
+        Flavor.objects.create(name="Berry Iced Tea", category=self.cat)
+        Flavor.objects.create(name="Berry (Legacy)", category=self.cat)
+        
+        cmd = Command()
+        cmd.stdout = StringIO()
+        cmd.handle()
+        
+        self.assertEqual(Flavor.objects.filter(category=self.cat).count(), 1)
diff --git a/backend/api/views/admin.py b/backend/api/views/admin.py
index b38233a..b63903b 100644
--- a/backend/api/views/admin.py
+++ b/backend/api/views/admin.py
@@ -8,7 +8,8 @@ from rest_framework.decorators import action
 from rest_framework.request import Request
 from rest_framework.response import Response
 
-from api.models import Job, Rating, Reply, SystemConfig, Ticket, User
+from api.models import Flavor, Job, Rating, Reply, SystemConfig, Ticket, User
+from api.services.flavor import merge_flavors
 from api.serializers import (
     AdminUserDetailSerializer,
     AdminUserListSerializer,
@@ -154,6 +155,32 @@ class AdminViewSet(viewsets.ViewSet):
         _sync_periodic_task(job)
         return Response(JobSerializer(job).data)
 
+    @action(detail=False, methods=["post"])
+    def merge_flavors(self, request: Request) -> Response:
+        keep_id = request.data.get("keep_id")
+        remove_id = request.data.get("remove_id")
+
+        if not keep_id or not remove_id:
+            return Response(
+                {"error": "Both keep_id and remove_id are required"},
+                status=status.HTTP_400_BAD_REQUEST,
+            )
+
+        try:
+            keep_flavor = Flavor.objects.get(pk=keep_id)
+            remove_flavor = Flavor.objects.get(pk=remove_id)
+        except Flavor.DoesNotExist:
+            return Response({"error": "One or both flavors not found"}, status=status.HTTP_404_NOT_FOUND)
+
+        if keep_flavor.category_id != remove_flavor.category_id:
+            return Response(
+                {"error": "Flavors must belong to the same category"},
+                status=status.HTTP_400_BAD_REQUEST,
+            )
+
+        merge_flavors(keep_flavor, remove_flavor)
+        return Response({"status": "Flavors merged successfully"})
+
     @action(detail=False, methods=["post"])
     def send_test_email(self, request: Request) -> Response:
         me = current_user(request)
diff --git a/frontend/src/App.tsx b/frontend/src/App.tsx
index b61cb15..322fc8f 100644
--- a/frontend/src/App.tsx
+++ b/frontend/src/App.tsx
@@ -53,6 +53,7 @@ const AdminBanners = lazy(() => import('./pages/admin/AdminBanners'));
 const AdminJobs = lazy(() => import('./pages/admin/AdminJobs'));
 const AdminTickets = lazy(() => import('./pages/admin/AdminTickets'));
 const AdminConfig = lazy(() => import('./pages/admin/AdminConfig'));
+const AdminFlavors = lazy(() => import('./pages/admin/AdminFlavors'));
 const AdminUserDetail = lazy(() => import('./pages/AdminUserDetail'));
 const AdminRatingDetail = lazy(() => import('./pages/AdminRatingDetail'));
 const AdminReplyDetail = lazy(() => import('./pages/AdminReplyDetail'));
@@ -338,6 +339,7 @@ const App: React.FC = () => {
                   <Route path="users" element={<AdminUsers />} />
                   <Route path="users/:id" element={<AdminUserDetail />} />
                   <Route path="user/:id" element={<AdminUserDetail />} />
+                  <Route path="flavors" element={<AdminFlavors />} />
                   <Route path="banners" element={<AdminBanners />} />
                   <Route path="jobs" element={<AdminJobs />} />
                   <Route path="tickets" element={<AdminTickets />} />
diff --git a/frontend/src/pages/admin/AdminFlavors.tsx b/frontend/src/pages/admin/AdminFlavors.tsx
new file mode 100644
index 0000000..4d8a78c
--- /dev/null
+++ b/frontend/src/pages/admin/AdminFlavors.tsx
@@ -0,0 +1,168 @@
+import React, { useState } from 'react';
+import {
+  Autocomplete,
+  Box,
+  Button,
+  Card,
+  CardContent,
+  Dialog,
+  DialogActions,
+  DialogContent,
+  DialogContentText,
+  DialogTitle,
+  Divider,
+  Grid,
+  TextField,
+  Typography,
+} from '@mui/material';
+import { useTranslation } from 'react-i18next';
+import { useSnackbar } from '../../contexts/NotificationContext';
+import { useFlavorsList } from '../../api/queries/useFlavorsList';
+import api from '../../lib/api';
+import { useQueryClient } from '@tanstack/react-query';
+import { queryKeys } from '../../api/keys';
+
+const AdminFlavors: React.FC = () => {
+  const { t } = useTranslation();
+  const { notify } = useSnackbar();
+  const queryClient = useQueryClient();
+  const { data: flavors = [], isLoading } = useFlavorsList();
+
+  const [keepFlavor, setKeepFlavor] = useState<any>(null);
+  const [removeFlavor, setRemoveFlavor] = useState<any>(null);
+  const [confirmOpen, setConfirmOpen] = useState(false);
+  const [isMerging, setIsMerging] = useState(false);
+
+  const handleMerge = async () => {
+    if (!keepFlavor || !removeFlavor) return;
+
+    setIsMerging(true);
+    try {
+      await api.post('admin/merge_flavors/', {
+        keep_id: keepFlavor.id,
+        remove_id: removeFlavor.id,
+      });
+
+      notify({ message: t('admin.mergeSuccess', { defaultValue: 'Flavors merged successfully' }), severity: 'success' });
+      
+      // Invalidate queries
+      queryClient.invalidateQueries({ queryKey: queryKeys.flavors({ scope: 'all' }) });
+      
+      // Reset selection
+      setKeepFlavor(null);
+      setRemoveFlavor(null);
+      setConfirmOpen(false);
+    } catch (err: any) {
+      const errorMsg = err.response?.data?.error || err.message;
+      notify({ message: `Error: ${errorMsg}`, severity: 'error' });
+    } finally {
+      setIsMerging(false);
+    }
+  };
+
+  const canMerge = keepFlavor && removeFlavor && keepFlavor.id !== removeFlavor.id;
+
+  return (
+    <Box>
+      <Typography variant="h5" sx={{ mb: 3, fontWeight: 'bold' }}>
+        {t('admin.manageFlavors', { defaultValue: 'Manage Flavors' })}
+      </Typography>
+
+      <Card sx={{ mb: 4 }}>
+        <CardContent>
+          <Typography variant="h6" gutterBottom>
+            {t('admin.mergeFlavors', { defaultValue: 'Merge Flavors' })}
+          </Typography>
+          <Typography variant="body2" color="text.secondary" sx={{ mb: 3 }}>
+            {t('admin.mergeFlavorsDesc', { 
+              defaultValue: 'Combine two flavors into one. Ratings from the source flavor will be moved to the target flavor. If a user rated both, the more detailed review is kept.' 
+            })}
+          </Typography>
+
+          <Grid container spacing={3} alignItems="center">
+            <Grid item xs={12} md={5}>
+              <Autocomplete
+                options={flavors}
+                getOptionLabel={(option) => `${option.name} (${option.category_name})`}
+                value={removeFlavor}
+                onChange={(_, newValue) => setRemoveFlavor(newValue)}
+                loading={isLoading}
+                renderInput={(params) => (
+                  <TextField 
+                    {...params} 
+                    label={t('admin.flavorToRemove', { defaultValue: 'Flavor to Remove (Source)' })} 
+                    helperText={t('admin.flavorToRemoveHint', { defaultValue: 'This flavor will be DELETED' })}
+                  />
+                )}
+              />
+            </Grid>
+            
+            <Grid item xs={12} md={2} sx={{ textAlign: 'center' }}>
+              <Typography variant="h4">→</Typography>
+            </Grid>
+
+            <Grid item xs={12} md={5}>
+              <Autocomplete
+                options={flavors}
+                getOptionLabel={(option) => `${option.name} (${option.category_name})`}
+                value={keepFlavor}
+                onChange={(_, newValue) => setKeepFlavor(newValue)}
+                loading={isLoading}
+                renderInput={(params) => (
+                  <TextField 
+                    {...params} 
+                    label={t('admin.flavorToKeep', { defaultValue: 'Flavor to Keep (Target)' })}
+                    helperText={t('admin.flavorToKeepHint', { defaultValue: 'This flavor will PRESERVED' })}
+                  />
+                )}
+              />
+            </Grid>
+
+            <Grid item xs={12}>
+              <Divider sx={{ my: 1 }} />
+              <Box sx={{ display: 'flex', justifyContent: 'flex-end', mt: 2 }}>
+                <Button
+                  variant="contained"
+                  color="warning"
+                  disabled={!canMerge}
+                  onClick={() => setConfirmOpen(true)}
+                >
+                  {t('admin.startMerge', { defaultValue: 'Start Merge' })}
+                </Button>
+              </Box>
+            </Grid>
+          </Grid>
+        </CardContent>
+      </Card>
+
+      <Dialog open={confirmOpen} onClose={() => !isMerging && setConfirmOpen(false)}>
+        <DialogTitle>{t('admin.confirmMergeTitle', { defaultValue: 'Confirm Flavor Merge' })}</DialogTitle>
+        <DialogContent>
+          <DialogContentText>
+            {t('admin.confirmMergeText', {
+              defaultValue: 'Are you sure you want to merge "{{remove}}" into "{{keep}}"? This action is irreversible. "{{remove}}" will be deleted, and all its ratings will be transferred.',
+              remove: removeFlavor?.name,
+              keep: keepFlavor?.name
+            })}
+          </DialogContentText>
+        </DialogContent>
+        <DialogActions>
+          <Button onClick={() => setConfirmOpen(false)} disabled={isMerging}>
+            {t('common.cancel', { defaultValue: 'Cancel' })}
+          </Button>
+          <Button 
+            onClick={handleMerge} 
+            color="warning" 
+            variant="contained" 
+            autoFocus 
+            disabled={isMerging}
+          >
+            {isMerging ? t('common.processing', { defaultValue: 'Processing...' }) : t('admin.confirmMerge', { defaultValue: 'Merge Flavors' })}
+          </Button>
+        </DialogActions>
+      </Dialog>
+    </Box>
+  );
+};
+
+export default AdminFlavors;
diff --git a/frontend/src/pages/admin/AdminLayout.tsx b/frontend/src/pages/admin/AdminLayout.tsx
index 91aa53c..1133bb7 100644
--- a/frontend/src/pages/admin/AdminLayout.tsx
+++ b/frontend/src/pages/admin/AdminLayout.tsx
@@ -16,6 +16,7 @@ import WallpaperIcon from '@mui/icons-material/Wallpaper';
 import TerminalIcon from '@mui/icons-material/Terminal';
 import HelpOutlineIcon from '@mui/icons-material/HelpOutline';
 import TuneIcon from '@mui/icons-material/Tune';
+import LocalDrinkIcon from '@mui/icons-material/LocalDrink';
 import { useTranslation } from 'react-i18next';
 import { PageShell } from '../../components/ui';
 import { useTitle } from '../../hooks/useTitle';
@@ -23,6 +24,7 @@ import { useTitle } from '../../hooks/useTitle';
 const SECTIONS = [
   { value: 'overview', icon: <SettingsIcon /> },
   { value: 'users', icon: <PeopleIcon /> },
+  { value: 'flavors', icon: <LocalDrinkIcon /> },
   { value: 'banners', icon: <WallpaperIcon /> },
   { value: 'jobs', icon: <TerminalIcon /> },
   { value: 'tickets', icon: <HelpOutlineIcon /> },